In the centuries-old carol “The 12 Days of Christmas,” celebrations span less than two weeks.
Today Christmas is regularly celebrated throughout December, and in some places, a good portion of November too.
But four months of festivities in the Philippines gives new meaning to the term “holiday season.”
Christmas is celebrated during the “ber” months, as it’s called in the Philippines — that is, September, October, November and December, said Robert Blancaflor, president of the Manila-based events design company Robert Blancaflor Group.
“Christmas is the longest celebrated season in the Philippines and … our country celebrates it the longest globally,” he said. “Can you imagine a whole nation willingly sharing warmth and love … this long?”
“Everywhere you look here is just pure Christmas,” said Robert Blancaflor, an Ernst & Young Entrepreneur of the Year finalist, adding he’s “glad to be living in such a joyous country.”
Courtesy of Robert Blancaflor
But the parties don’t end in December.
“Christmas fever starts on Sept. 1 and ends the first week of January,” said Marot Nelmida-Flores, a professor of Philippine studies at the University of the Philippines Diliman.
This is, however, “a recent phenomenon,” she said. And the reason why is a familiar one.
“With the proliferation of shopping malls, first in metro Manila which later on mushroomed far into the provinces, Christmas carols started to be heard soon after All Saints Day [on] Nov. 1,” said Joven Cuanang, a neurologist and respected art and culture enthusiast in the Philippines. “This was to attract people to start shopping for Christmas gifts — it was commerce-driven.”
Retail stores pushing out Christmas-themed merchandise earlier than in the past is responsible for so-called “Christmas creep” in many countries. A significant difference is that while others condemn the practice, Filipinos largely embrace it.
A Manila vendor sleeps among Christmas “parol,” or lanterns made of paper and bamboo that are shaped to resemble the Star of Bethlehem.
NOEL CELIS | AFP | Getty Images
“Filipinos start to make parol, or Christmas lanterns, as early as September,” said Nelmida-Flores. “Now, many parts of the islands have their own trademark parol and Christmas theme plazas and parks.”
A sculpture in Manila pays tribute to overseas Filipino workers, many of whom are parents who spend years away from their children and loved ones to earn wages to financially support them.
JAY DIRECTO | AFP | Getty Images
That likely won’t happen this year. Many of the overseas workers, who live in places like Saudi Arabia, the United Arab Emirates and Hong Kong, aren’t traveling this year due to the global pandemic.
Marites Rheme Lopez Javier, who has been living and working in Singapore for 18 years, hasn’t seen her family in the Philippines since 2019. She plans to celebrate Christmas with them, including her first grandchild born last month, via video chat.
Javier said radio stations begin to play English and Tagalog Christmas songs in September. This is also when decorations — including Christmas trees — go up. Festivals and beauty pageants, a controversial yet wildly popular activity in the Philippines, start in October, she said.
L: Ramiro Hinojas, known as the “dancing traffic cop” directs Manila traffic in a Santa Claus costume; R: Marites Rheme Lopez Javier said Santa isn’t as popular in the Philippines as in other countries. “It’s the aunties [female relatives] who slide money into kids’ stockings.”
L: TED ALJIBE | AFP | Getty Images; R: Courtesy of Marites Javier
She said as a child her family made their Christmas tree from manila paper and cardboard. Now, inexpensive plastic trees are the norm in her village.
When asked if she feels there’s “too much Christmas” in the Philippines, the 45-year-old native of Luzon island said, “No, we enjoy it! It’s a very happy time.”
The Peninsula Manila used to light its 45-foot Christmas tree in early November, but “we’ve moved it a tad earlier to the second Friday of October,” said Mariano Garchitorena, the hotel’s director of public relations.
He said “there’s no reason for delaying Christmas, since Christmas is always a good idea,” adding that this is what “any good Filipino, like myself, would say.”
The Peninsula Manila’s staff starts planning for Christmas in June, said Mariano Garchitorena.
Courtesy of The Peninsula Manila
The hotel includes al fresco dining in its holiday plans “to take advantage of the nippy weather,” said Garchitorena. The average temperature in Manila in December is 25 C (78 F), according to Climate-Data.org.
Nina Halley, founder of the Manila floral and décor company The Love Garden, said she starts receiving Christmas orders in July.
“Philippines is very much influenced by the West, particularly the U.S.,” said Halley. “So the same pines and cypresses, pinecones and dried oranges are heavily used in our décor….